PARADISAEA
Personal project; UI design
TOOLS
Illustrator
Mural
Figma
RESEARCH METHODS
Fly-on-the-wall
Survey
Existing product analysis
Persona
User journey
TIME AND DURATION
March 2020 - August 2020
BACKGROUND
People usually carry a lot of luggages in the airport, especially for overseas flights. While some choose to directly carry luggages with them, others try to find carts. However, cart also creates inconvenience. In either way, it is hard for passengers to visit shops or use the facilities in the airport.
Research
Desktop research
I researched about the current solutions and found that a "smart cart" with interactive elements is being used in some airports. It is free to use, and has a interactable tablet which offers information and navigation of the airport. It even includes some movies and other entertainments.
However, it has a higher cost than ordinary cart, and may break easily. As it is free to use, the airport may spend extra cost on depreciation. Further, it may still block others' way, and it is hard to move with carts in the crowd or through narrow roads.
Fly-on-the-wall research
During my flight back home, I observed the process and concluded some pain points. I mainly focused on situations where navigation is needed, procedures that cost long time, and inconvenience when carrying luggages. As I was going back home during quarantine, I also included the special procedure and things that can be improved during this hard time.
Survey
I sent survey about airport visits and inconvenience online and had 534 sets of data collected. I then categorized them according to age and gender to find out group-specific pain points.
Affinitization
Affinitization
According to my surveys and fly-on-the-wall research, I concluded some inconvenience in the airport from arriving to leaving.
Persona & User journey
Ideation
Brainstorming
I did brainstorming according to possible solution categories and pain points concluded in the research.
Grouping & Narrowing down
I grouped the solutions, and compared them with one another using Importance/Difficulty matrix and product opportunity gap analysis. Finally, the solution of smart travel tags and related app stood out.
Design
The design includes an app and several travel tags, aiming to improve navigation and time management in the airport and reduce the inconvenience of carrying luggages.
Branding
The name of the design comes from the scientific name of arctic terns, Sterna paradisaea. Arctic terns are a species of bird that migrates the longest distance in the world. The word "Paradisaea" also has a strong link to "paradise," giving the users a sense of relaxation.
The shape of the logo comes from a combination of a flying bird and the airplane's tail.The colors resemble the sky and the read beak of arctic terns.
Design of travel tags
Wireframe
Mock up
Alarm on the luggage
The tag can track the location of the luggage. When your luggage is moved by someone else, you will receive a push. After you receive the push, you can navigate to your luggage or report to the airport security service.
Maps and filters
You can select filters for boarding gates, public facilities and shops, and click to get details. Further specification will be offered by selecting the type, rating or cost. Population filter helps avoid huge crowd and long lines.
Remote shopping
You can browse all the shops at the airport easily from the app. You can also narrow down the range by searching or selecting the types. You can also place the order remotely and take the goods when ready. No need to wait in lines!
Stamp collection and luggage history
You can track luggage histories with visualization. You can also collect stamps by visiting different airports or purchase goods at shops. Keep your precious memories on the way!
WIREFRAME DEMO
Loading may take a few seconds.
Iteration
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